Our mission is to support underrepresented founders (starting with Black founders) with expertise, resources, funding, connections, and education and to level the playing field within the startup ecosystem by supporting the long-term success of underestimated entrepreneurs.
R/GA designs businesses and brands for a more human future. A leader in technology and creativity for more than 40 years, R/GA has expanded and evolved its capabilities in anticipation of technology’s impact on its clients’ businesses to offer services through our award-winning consulting, Ventures, technology, design, communications, and IP practices.
R/GA Ventures helps corporate leaders identify and capitalize on disruptive technologies and emerging behaviors while supporting startups with financial and creative capital to drive growth and returns. Our expertise in the startup ecosystem, coupled with our experience transforming Enterprise businesses, allows us to identify, develop, and test solutions to close the corporate innovation gap. We exist to test new products, services, and business models to fuel new waves of growth for our clients.
Yes. We are accepting registrations on a rolling basis. Please click on ‘Join the Coalition’ button in the navigation of this website to access the registration form.
You must meet the following criteria:
- Majority Black-owned and/or CEO, CTO, Board Chair
- Pre-Seed through Series C
- Tech-enabled product or service
- U.S.-based and domiciled
- Alignment with the R/GA Ventures mission to create a more human future
The Coalition is industry-agnostic so we will be considering startups across a wide range of criteria.
Please note that 50% of participation for creative and financial capital will be reserved for Black female founders.
Yes, the Coalition Venture Studio is industry and vertical-agnostic, open to all startups that meet the criteria outlined in the question above.
While we are focused on considering startups in the range of Pre-Seed through Series C stages, we are flexible to other stages. At R/GA Ventures, we have designed our Studios to help startups of all sizes develop their brand, improve their product, identify partnerships, and raise capital. We’ll work with you to create a custom Studio plan that allows you to continue running your business efficiently.
Studio leaders will organize a variety of one-on-one and group meetings and workshops with investors, consultants, creative specialists, and other relevant industry players. Each founder has the potential to be selected to connect with curated mentors that meet their business development goals and needs.
The Coalition team will review registered startups on a bi-weekly basis to identify potential matches for pitches and paid opportunities with R/GA clients and partners, such as digital projects, technology services, marketing campaigns, pilots, and procurement services.
All startups that submit their information will be included in the Coalition Directory and will have access to networking opportunities, content, and events.
The Coalition team will evaluate registered startups based on quality of product (or path to product), robustness of business model, team, and alignment with Studio objectives.
Once a company is vetted and identified as viable for client/Partner use-cases, market opportunities, and/or investment, the company will receive active engagement with Coalition team members for additional diligence, mentorship, and connections/introductions to client/Partner stakeholders.
Selected Studio companies will be provided resources and network connections from the Coalition team to help them raise funding, acquire customers, and improve their product/service.
No, there is no fee or equity charge to participate.
All Studio participation and programming will be done virtually on Zoom. Founders are not required to relocate their team.
R/GA Ventures will lead the execution of the Coalition Venture Studio, bridging its network of Partners and clients with the power of selected startup enterprise solutions to create a more equitable ecosystem.
R/GA Ventures will build and maintain a directory of Black-founded or led startups based on proprietary research, referrals from ecosystem partners, and inbound interest, available to ecosystem Partners. R/GA Ventures will lead the process for evaluating startups for creative capital services as well as investment opportunities for the Partner syndicate fund.
R/GA Ventures stakeholders will actively source enterprise solutions as a conduit and resource for corporate integration. The Coalition team will review registered startups on a bi-weekly basis to identify potential matches for pitches and paid opportunities with R/GA clients and partners, such as digital projects, technology services, marketing campaigns, pilots, and procurement services.
R/GA Ventures sees its Coalition Partners as the critical part of supporting this ecosystem. We welcome Partners across venture capital, corporations, brands, or startup founder communities to collaborate with us on this initiative.
As a Partner, R/GA Ventures will look to you for support in the following ways:
- Refer qualified Black founders, whether within or outside of your portfolio, to register in the Coalition
- Meet with individual Founders based on selective introductions from the Coalition team
- Consider investment opportunities within or alongside of the Coalition syndicate fund
- Include Coalition in potential investment opportunities
- Share the Coalition mission across your network to continue building the ecosystem